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About Alpine

ALPS ALPINE ASIA CO.,LTD.

The 9th Towers, Tower B ,floor 24th 33/4 Rama 9 road, Huay Kwang, Huay Kwang, Bangkok, Thailand 10310

Tel: +66 2-090 9596 Ex.265

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History

1967

Alps Motorola Co.,Ltd., a joint venture of Alps Electric and Motorola, Inc. is foundes.

1968

An 8-track portable player division’s first product in US.

1969

Iwaki Plant is established.

1971

3Manufacturing of ‘Handy-8’ a portable 8-track cartridge player-commence and nationwide sales begin.

1978

Company name change to Alpine Electrics, Start of Alpine Brand.

1981

Joint development of world’s first automotive navigation system Electro-Gyrocator.

1987

– New company building was complete at industral park, Iwaki. – Alpine Electronics of Australia Pty, Ltd., was formed in Australia.

1988

Alpine shares listed on Second Section of Tokyo Stock Exchandge.

1991

Alpine shares listed on First Section of Tokyo Stock Exchandge.

1995

Alpine Technology manufacturing (Thailand) Co., Ltd., was formed as a manufacturing corporation.

1998

Started Thailand Market (Distributor Agreement with M-Tech Audio)

2000

AlpineF#1Status flagship series launched.

2005

Alpine car navigation system rank No.1 in quality for the fourth consecutive year, in surveys by J.D.Power.

2006

Alpine release the X07, a new Mobile Media Station featuring an in-house developed system platform.

2007

Alpine Electronics of Asia pacific was established in Thailand as a Head quater in Asia Pacific. – Started sales of the iDA-X001, the world’s first head unit design for iPod.

2010

Alpine India was found.

2012

Alpine Middle East was found.

2013

– BIGX series wins J.D. Power Car Navigation Customer Satisfaction award for the second year in a row. – Alpine Indonesia was formed in Jakarta.

2014

Formulated our new corporate “VISION2020” new corporate logo and message.

2017

– 50th anniversary of the company’s founding. – The Alpine Style customized car went on sale and the first authorized dealer opened in Japan.

Alpine Sound Philosophy

Alpine ID

Alpine ID is Alpine’s philosophy to achieve the ideal listening experience through sound imaging. In order to create the perfect sound stage, Alpine focuses on engineering optimized system components that work together to allow users to perceive the location of each instrument and vocalist during the studio recording session, thereby letting the listener experience the music as it was intended by the artist.

The vehicle’s environment makes it difficult to experience a realistic sound stage. Alpine ID addresses these challenges by creating a new benchmark for in-vehicle sound performance, with a focus on these areas:

– Amplifier Phase Shift and Damping Factor: Phase shift affects the arrival time of sound frequencies, resulting in an unnatural sound stage. The new Alpine ID products have an unprecedented high damping factor for maximum electrical control of speakers to prevent distortion, with minimum phase shift for ideal imaging.

– Speaker Detail and Dynamics: A wide frequency response is necessary to reproduce the upper harmonics that translate to musical detail, depth of image and other spatial cues. Leading edge cone materials and linearized high magnetic motor strength are utilized in order to reproduce a new level of realism.

– Subwoofer Localization: Subwoofers with high THD (total harmonic distortion) are easy to localize in the vehicle, resulting in poor imaging. In order to increase output while reducing THD and maximizing transient response, the new subwoofers have increased control throughout the entire power range.

Alpine’s top-of-the line X-Series of amplifiers, speakers and subwoofers are the first products redesigned to meet the Alpine ID spec. They are built from the ground up and designed to be used together to achieve the best sound imaging. Alpine’s R-Series and S-Series products will be rebuilt to the Alpine ID spec over the next few years, so products from all three series will eventually have a sound imaging DNA identified as unmistakably Alpine.

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